TCPA Compliant Privacy Policy

Published by Dennis Beatty 2025-06-19

One of the most common reasons we see 10DLC campaign registrations and toll-free verifications rejected is because the business doesn’t have a TCPA compliant privacy policy in place. The Telephone Consumer Protection Act (TCPA) requires that businesses provide a clear and conspicuous privacy policy to consumers if they are collecting personal information, including phone numbers, for the purpose of sending text messages.

Why do the carriers require a TCPA compliant privacy policy for 10DLC campaign registration and toll-free verification?

The big thing the carriers are looking for is whether an organization is sharing or selling consumer data. Any organization that sends text messages must obtain SMS consent from end users on their own, and cannot purchase or receive consent from another organization. And your privacy policy must reflect the fact that you will not share SMS consent with any third parties.

TCPA Compliant Privacy Policy Template

This is the SMS consent privacy policy template that we provide to our customers. It is designed to be compliant with the TCPA and can be used as a starting point for your own privacy policy. You should customize it to fit your needs and ensure that it accurately reflects your business practices.

<h1>PRIVACY POLICY</h1>

<p>Effective Date: {{effective_date}}</p>

<p>We value your privacy and make every effort to respect your wishes and
  personal information. Please read this policy carefully to understand how we
  collect, use, and manage your phone numbers.</p>

<h2>COLLECTION OF PHONE NUMBERS</h2>

<p>We collect your phone numbers only when you voluntarily provide them to us,
  for example, during transactions, inquiries, or when you sign up for our
  promotional messages. You can opt in to receive these SMS messages by
  providing your phone number during our onboarding process.</p>

<h2>USE OF PHONE NUMBERS FOR SMS</h2>

<p>Your phone numbers are primarily used to provide you with notifications when
  training is due, and can be used to reply if you have questions about specific
  training materials. SMS messaging charges may be applied by your carrier. We
  will only share your phone number with our SMS provider, subject to their
  privacy policy.</p>

<h2>OPTING OUT OF MARKETING MESSAGES</h2>

<p>If at any time you wish to stop receiving messages from us, you can opt out
  by texting STOP.</p>

<h2>PRIVACY OF PHONE NUMBERS</h2>

<p>Once you have opted out, we will not send you any more SMS messages, nor will
  we sell or transfer your phone number to another party.</p>

<h2>CHANGES TO THIS POLICY</h2>

<p>We may periodically update this policy. We will notify you about significant
  changes in the way we treat your information by placing a prominent notice on
  our site.</p>

<p>We thank you for your understanding and cooperation. If you have any
  questions or concerns about this policy, please feel free to contact us via
  the form on our site.</p>

# PRIVACY POLICY

Effective Date: {{effective_date}}

We value your privacy and make every effort to respect your wishes and personal
information. Please read this policy carefully to understand how we collect,
use, and manage your phone numbers.

## COLLECTION OF PHONE NUMBERS

We collect your phone numbers only when you voluntarily provide them to us, for
example, during transactions, inquiries, or when you sign up for our promotional
messages. You can opt in to receive these SMS messages by providing your phone
number during our onboarding process.

## USE OF PHONE NUMBERS FOR SMS

Your phone numbers are primarily used to provide you with notifications when
training is due, and can be used to reply if you have questions about specific
training materials. SMS messaging charges may be applied by your carrier. We
will only share your phone number with our SMS provider, subject to their
privacy policy.

## OPTING OUT OF MARKETING MESSAGES

If at any time you wish to stop receiving messages from us, you can opt out by
texting STOP.

## PRIVACY OF PHONE NUMBERS

Once you have opted out, we will not send you any more SMS messages, nor will we
sell or transfer your phone number to another party.

## CHANGES TO THIS POLICY

We may periodically update this policy. We will notify you about significant
changes in the way we treat your information by placing a prominent notice on
our site.

We thank you for your understanding and cooperation. If you have any questions
or concerns about this policy, please feel free to contact us via the form on
our site.

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